Samsung SAFE™ Forum
My Role
Visual and Brand Design, Creative Direction, Design Execution
Scope
Visual Storytelling, Physical AI, Keynote, Environmental Applications
Collaborators
Samsung Foundry, Samsung MarCom, Tesla Optimus Team
Year
2026
Samsung Foundry brought customers and ecosystem partners from across the semiconductor industry to its annual SAFE™ forum. Under the theme “The Nexus of Silicon Intelligence,” the event explored how collaboration and co-innovation are helping address the growing complexity of next-generation semiconductor technologies.
I helped with the creative direction and visual storytelling for the Tesla Optimus showcase to translate how Samsung Foundry’s 5nm process and Samsung GDDR6 Memory support Tesla AI4 across graphics, technical storytelling, content, and the on-site experience. The showcase connected advanced silicon technology with physical AI.
Visuals and graphics are designed by Eugene See
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