Designer working at the intersection of deep-tech, brand, and AI. Turning complex engineering into stories people understand and remember.
I currently lead brand and visual design at Samsung Semiconductor in the US, building the visual identity, brand systems, and executive storytelling that take the stage at Samsung Memory Tech Day and partner events like NVIDIA GTC, Dell Technologies World, and other tech industries. From a single frame to large-scale content, I work across brand, motion, and 3D/2D animation, managing the work end-to-end, from concept and creative direction to final delivery.
Much of what I do happens before products ship, visualizing pre-release technology accurately, where the technical details have to be right. I also integrate AI into how the work gets made, integrating AI models and creative workflows into the design pipeline to turn an in-house design team into a self-sustaining, cost-effective creative studio that moves faster and produces more without lowering the bar on craft. Happiest helping ambitious companies look as advanced as what they build.
