Building a scalable enterprise brand for IP commerce
Rightsline is the enterprise rights and royalties platform behind IP commerce for many of the world’s leading content owners. I partnered directly with the Chief Marketing Officer and internal team on a rebrand, and rebuilding the visual identity from first principles, from the logo system, color, and font to iconography and a modular component architecture spanning the website, product marketing, email, presentations, and sales communications.
Project Lead
Melanie Nelson, Chief Marketing Officer
My Role
Brand Design & Strategy, Visual Design, Design Execution
Scope
Brand identity, design system, website, logo & iconography, product marketing, presentations, and sales communications
Web & User Experience Design
Katie Parsons
Campaign Partner
Nitro Interactive
Collaborators
Rightsline Product & Engineering Teams
Year
2022
The Challenge
Rights and royalties management is invisible infrastructure: complex, contract-heavy software powering IP commerce across media and entertainment, publishing, gaming, technology, and global consumer brands. Rightsline’s existing identity no longer reflected the sophistication of its platform or the enterprises it served. The challenge was to reposition the company as a modern technology brand credible to Fortune 500 legal and finance teams while making one of software’s most complex categories feel clear and accessible.
The Solution
I designed a scalable identity system built for consistency, handoff, and long-term use. A flexible diagram and iconography language translated abstract workflows including rights, royalties, availabilities, and contracts into intuitive visual narratives across web, presentations, email, and marketing touchpoints.
The Outcome
The rebrand established the visual foundation for Rightsline’s next phase of growth and gave its marketing and product teams a system they could extend well beyond launch.
Work shown reflects the identity designed and launched in 2022–2023. Rightsline’s visual brand has since evolved.
Any use, copying, retention or disclosure by any person other than the intended recipient or the intended recipient's designers is strictly prohibited. Project details are limited to protect confidential and proprietary information.
Building a reusable visual foundation
Apply the visual design identity across business touchpoints