For Nvidia GTC 2024, I developed the creative vision and design architecture for Samsung Semiconductor’s high-visibility presence within the Industrial Digitalization pavilion. In this lead capacity, I designed the visual strategy to showcase the future of AI infrastructure and ensure a brand voice for our most advanced high-bandwidth memory (HBM) and data-centric computing solutions.
My Role
Visual Design, Motion, Keynote Presentations, Design Execution
Collaborators
Samsung Marketing Communications
Event Managers
Vicki Nguyen, Kevin Em
Year
2024
The Challenge
To translate the dense concepts of High-Bandwidth Memory (HBM) and data-centric computing into an accessible and visually engaging narrative for enterprise leaders.
The Solution & Strategy:
While the specific architectural schematics and data models remain under NDA, my objective was to establish a modular, high-contrast visual system. I focused on data visualization and digital materiality using structured grids to organize complex information streams into digestible and neuro-inclusive graphics that guided the viewer through Samsung’s AI infrastructure roadmap.
The Event
Samsung Semiconductor showcases memory solutions that accelerate AI and Machine Learning Workloads in the Industrial Digitalization pavilion at Nvidia GTC. The cutting-edge products and services including high-bandwidth memory, data-centric computing, and storage as a service.
https://semiconductor.samsung.com/us/events/nvidia-gtc-2024/
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