Designer
Designer
For Nvidia GTC 2024, I developed the creative vision and design architecture for Samsung Semiconductor’s high-visibility presence within the Industrial Digitalization pavilion. In this lead capacity, I designed the visual strategy to showcase the future of AI infrastructure, ensuring a premium and authoritative brand voice for our most advanced high-bandwidth memory (HBM) and data-centric computing solutions.
The Challenge: To translate the highly abstract, dense concepts of High-Bandwidth Memory (HBM) and data-centric computing into an accessible, visually engaging narrative for enterprise leaders.
The Solution & Strategy: While the specific architectural schematics and data models remain under NDA, my core objective was to establish a modular, high-contrast visual system. I focused on clean data visualization and digital materiality—using structured grids and precise typography to organize complex information streams into digestible, neuro-inclusive graphics that guided the viewer through Samsung’s AI infrastructure roadmap.
The Event: Samsung Semiconductor showcases memory solutions that accelerate AI and machine learning workloads in the Industrial Digitalization pavilion at Nvidia GTC. Learn more about cutting-edge products and services including high-bandwidth memory, data-centric computing, and storage as a service. Samsung leaders also present how the company is reimagining AI infrastructure.
Project details are limited due to proprietary materials and privacy concerns.
https://semiconductor.samsung.com/us/events/nvidia-gtc-2024/
Credits: Samsung Marketing Communications