Journey Beyond eMagination
Following Samsung Display’s acquisition of eMagin in 2023, I led and developed the visual design & motion language for the acquisition announcement. Built around the line “Journey Beyond eMagination,” with a visual language of fluid motion and display inspired forms to connect Samsung Display’s technology leadership with eMagin’s OLED microdisplay expertise and the future of XR.
Initiated at the request of Samsung Display CEO JS Choi, I developed the visual design and branding for this project to shape the creative direction across motion, visual, and brand expression.
My Role
Visual Design, Brand, Motion, Design Execution
Collaborators
Samsung MarCom US, Samsung Display Executives/Marketing
Year
2023
Making virtual imaging a reality. eMagin, the leading producer of AMOLED Microdisplays, entered into a Definitive Merger Agreement with Samsung Display, a subsidiary of Samsung Electronics Co., Ltd. and manufacturer and distributor of display products.
Copyright © 2023 Samsung Electronics Co., Ltd. All Rights Reserved. Any use, copying, retention or disclosure by any person other than the intended recipient or the intended recipient's designers is strictly prohibited.
Project details are limited to protect confidential and proprietary information.