A Unified Visual Experience for the Hyperscale AI Era
My Role
Visual Direction, Brand Design, Executive Keynote Presentations, Design Execution
Scope
Event visual system, executive presentations, motion content, and environmental applications
Collaborators
Samsung MarCom (Memory: SeongEun(Rea), Yeonjin), Cherie Britt (Head of US MarCom), Memory Product Planning Team
Location
San Jose, California
Event Scale
1000+ Customers, Partners, and Industry Experts
Samsung Memory Tech Day 2023 brought together industry leaders to explore the future of memory across AI, cloud, edge, and automotive computing. I helped lead, shape, and deliver a cohesive visual system across the event experience from executive keynote storytelling and session graphics to motion content and environmental applications. I translated semiconductor narratives into clear and high-impact communications designed to work consistently across stage, screen, and space.
The resulting system unified keynotes, breakout sessions, demos, and post-event content under one distinct visual language giving Samsung’s “Memory Reimagined” story a consistent presence throughout the audience journey.
Original case study and visual design by Eugene See.
Copyright © 2023 Samsung Electronics Co. Ltd. All Rights Reserved. Any use, copying, retention or disclosure by any person other than the intended recipient or the intended recipient's designers is strictly prohibited.
Project details are limited to protect confidential and proprietary information.